About CellNova

Ideas made visible & usable.

We design how brands look and how digital experiences work.

CellNova is an independent Australian design studio bringing graphic, brand and digital design together.

Our work moves between identities, campaigns, publications and digital experiences — combining strong visual craft with thoughtful UX thinking.

We’re deliberately small. Projects stay close to the designers doing the work, from the first conversation through to final delivery.

Our backgrounds span graphic communication, brand, digital design and user experience. That mix allows us to think beyond individual deliverables — considering how a brand communicates across print, campaigns, websites and products.

Brand & GraphicIdentity · Typography · Editorial · Print · Packaging
Campaign & DigitalCampaigns · Social · Content · Motion
UI/UXResearch · Interaction · Interfaces · Design systems
Digital ProductsDiscovery · Prototyping · Enterprise UX · Handoff

Studio

Studio: Independent
Designers: Two
Disciplines: Brand + Digital
Output: Print + Screen

Designers

Two designers,
one studio.

CellNova is deliberately small. Different strengths, shared standards, and direct involvement in every project.

Sarah Yannawar

Co-founder · Brand, Digital & UI/UX

Multidisciplinary designer working across brand, graphic and digital design, with a specialisation in UI/UX and product experiences. Sarah combines visual communication with user-centred design to move projects from early concepts through to polished, production-ready outcomes.

Brand identity · Graphic design · UI/UX · Product design · Research · Design systems

Experience

2025 — Present Graphic & Digital Designer Independent client projects Brand identity, editorial, marketing collateral, packaging and digital design across healthcare, property and consumer projects.
2025 Publications Officer & UX Research Intern Monash University / MADA Publication and promotional design alongside UX research, visual synthesis and interface recommendations.
2022 — 2024 Visual & Digital Designer PwC Visual communications, presentations, pitch decks, workshop creative and digital assets alongside UI/UX work for enterprise products.
2018 — 2022 Earlier Design Practice Selected projects Brand, visual communication, packaging and graphic design projects forming the foundation of a multidisciplinary practice.

Education

2024 — 2026 Master of Design — Interaction Design Monash University
2018 — 2022 Bachelor of Design — Communication / Graphic Design Symbiosis International University

Selected recognition

Best Packaging DesignSymbiosis
Resilience AwardMonash Innovation Guarantee
Above & BeyondPwC
Dazzling DebutPwC

Nancy Parekhiya

Co-founder · Communication & Graphic Design

Communication designer working across brand, campaigns, print and digital communication. Nancy combines strong visual storytelling with thoughtful communication strategy, creating cohesive experiences across publications, marketing campaigns, social content, websites and branded environments.

Communication design · Brand identity · Campaign design · Publication design · Print & digital · Content strategy

Experience

2025 — Present Graphic Designer Monash University Marketing and communication design across brochures, posters, publications, presentations, campaigns, event collateral and digital assets, working within established brand and accessibility standards.
2025 Communication & Collaborative Design Intern Monash University Digital learning resources, educational campaigns and communication materials supporting AI initiatives across teaching and learning.
2023 — Present Co-founder & Communication Designer CellNova Branding, communication, marketing and digital design across healthcare, hospitality, retail and commercial projects, from early concepts through to final production.
2025 — 2026 Design Officer Monash Art, Design and Architecture (MADA) Design and visual communication support for MADA initiatives and creative activities.

Education

2024 — 2026 Master of Design — Interaction & Multimedia Design Monash University
2018 — 2022 Bachelor of Design (Honours) — Interior & Furniture Design Karnavati University